Our Story

Vitamin C Serum Australia was founded in 2023 by a group of skincare enthusiasts who shared a common frustration: finding reliable, science-backed information about Vitamin C skincare products in the Australian market was surprisingly difficult. Between conflicting advice, sponsored content, and marketing hype, understanding which products actually delivered results felt nearly impossible.

Our founding team includes dermatology researchers, cosmetic chemists, and skincare journalists who have spent years studying the science of topical antioxidants. We understand the complexities of L-Ascorbic Acid stability, the differences between various Vitamin C derivatives like Sodium Ascorbyl Phosphate and Ascorbyl Glucoside, and why formulation pH matters just as much as concentration percentages.

What started as a passion project has grown into Australia's most comprehensive resource for Vitamin C skincare education. We've tested dozens of serums, analysed countless ingredient lists, and consulted with dermatologists across Australia to bring you information you can trust. Our team has first-hand experience with everything from the oxidation challenges of pure L-Ascorbic Acid to the gentle efficacy of stabilised derivatives for sensitive skin types.

Our Mission

We believe that everyone deserves access to clear, honest skincare information. The beauty industry is filled with exaggerated claims and confusing jargon. Our mission is to cut through the noise and provide Australians with evidence-based guidance that actually helps them achieve healthier, brighter skin.

We're particularly focused on the unique challenges faced by Australian consumers. Our harsh UV environment means sun protection and antioxidant use are more critical here than almost anywhere else in the world. We understand the importance of combining Vitamin C with proper SPF protection, and we factor in Australian pricing, availability, and climate considerations in all our recommendations.

Our Approach

Every piece of content on VitaminCSerum.com.au follows our strict editorial guidelines:

Evidence-Based Research

We reference peer-reviewed dermatological studies and clinical trials when discussing ingredient efficacy. We never make claims that aren't supported by scientific evidence.

Real-World Testing

Our team personally tests products over extended periods before recommending them. We evaluate texture, absorption, stability, and long-term results—not just initial impressions.

Transparent Affiliate Relationships

Yes, we earn commissions when you purchase through our Amazon links. However, this never influences our recommendations. We only feature products we genuinely believe provide value, and we're always upfront about our affiliate partnerships.

Meet the Team

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Sarah Mitchell

Founder & Lead Writer

Sarah has over eight years of experience in skincare journalism and holds a certificate in cosmetic chemistry. Her personal struggle with hyperpigmentation led her to become an expert in Vitamin C formulations. She's tested over 100 serums in her quest for the perfect brightening routine.

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Dr. James Chen

Scientific Advisor

Dr. Chen is a dermatology researcher with a PhD in skin biology from the University of Sydney. He reviews all our scientific content for accuracy and helps translate complex research into accessible advice. His specialty is antioxidant mechanisms in photoaging prevention.

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Emma Thompson

Product Analyst

Emma spent five years working in cosmetic product development before joining our team. She brings invaluable insight into formulation quality, ingredient interactions, and what separates effective products from marketing gimmicks. She's our go-to expert for sensitive skin recommendations.

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Michael Roberts

Digital Editor

Michael manages our digital presence and ensures our content reaches Australians who need it. With a background in health communication, he's passionate about making skincare education accessible to everyone, regardless of their scientific background.

What We Value

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Science First

We base our recommendations on dermatological research, not trends or marketing claims.

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Honesty Always

We'll tell you when a product isn't worth the money, even if we could earn a commission from it.

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Australian Focus

Our advice is tailored to Australian consumers, considering our unique climate and product availability.

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Education Over Sales

Our primary goal is to educate. If you learn something valuable, we've succeeded—purchase or not.

Join Our Community

Have questions about Vitamin C skincare? We'd love to hear from you. Whether you're struggling to find the right serum for your skin type or want to understand the science behind antioxidant skincare, we're here to help.

Get in Touch